the world is a little less grey today

I'm excited!!!!

Since we've had enough of the sopping and moping around in the last few posts ;) ...i'm gonna share with you the reason for the sudden excitement!

I have a vision. :) Lets' give some background story...

When i started this studio with Arnab, 3 years ago - i knew what would 'work'. Instinctively. I knew what would sell, i knew what would work in terms of design, presentation - and i did it with much excitement...the exuberance of starting something afresh.

...but i killed that excitement just as quickly in wanting to project a certain 'image' of professionalism - without really understanding what the word meant. Point is i killed the excitement for myself....and the 'vision' of the company and for the company started to blur...i was doing things because i thought they fit into the mould of 'professionalism'...and not because they were part of the 'exit design' identity.

It's so important to know who you are, what you're about, what your quirks are, your strengths, your weaknesses....to know that about yourself - about your company. So often we work in environments because -
1. the pay is good
2. i like the people
3. the company is making money
4. we have a fancy office...

fine....but 'who' is your company? What is it's identity? If it were a person - what kind've humour would it like? Would it like tacos or nachos? Would it be scared of flying? Would it sing in the rain? ....im guessing it might be a bit of a stretch to try and apply some of this to some large tech firm....but this kinda thing works for us - and that's what i just realized. :) It took me three years! - no less...but 'realization' is like that....

This company is about fun...and eccentricity....and quirks and being psycho....all this stuck under the corporate suit made of armour - if it doesn't give you the freedom to just 'be'? It might as well be a suit made of steel!

Wow....i had a wow moment....after a long time (all the filthy minds - go wash ur brains with soap!)

hehe amazing how a little space can open up so many possibilites...
(uggghhh!! i didn't ask you to use hamam - buy some industrial detergent if required!!)